Promotion Engine
Promotion in Retail sector acts as a motivating factor for consumers to buy and it’s an important tool for their decision-making in buying a product. Consumers expect promotional offers with various parameters like Quantity / Product concession, Price Discount, Ads promotions through email, online / mobile coupons, Shipping promotions etc.., Our Promotion Engine has a combination of various elements of promotion mix to achieve promotional and business objectives.
Promotion Functionalities:
- WS Promotion Engine is an advanced, highly configurable rules-based solution. It is capable of capturing the promotional offer criteria and benefit as offer template to provide a quick and easy way to create many common offer types, such as BOGO, Multi Buy, Happy Hours, Special Day, etc.
- Business can create promotional offers based on offer template ahead of time and schedule to auto trigger by selecting specific start and end dates.
- Can even schedule offers to run during specific day of the week , hour by hour time frames, giving the ability to run true limited time offers at times chosen by business.
- Prioritize offers to help resolve conflicts when there are multiple offers that can be applied concurrently. Can up-sell, pass Additional benefit or exclude specific products, categories, brands etc.
- Even exclude offers to avoid unintended synergy among active Offers. Active promotional offers are always available even when off-line!.
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